REWinn: Social Media in One Hour

Tuesday, September 29, 2009

Our goal is to set up a use social media environment in one hour.

Pick a brand name. This is some text to appear on all your communications so that they may be aggregated. For example: rewinn, 4freeCLE. Be sure that this does not occur elsewhere on the net; if your initials are USA, IBM or SNAFU, you'd best try something else. I picked "prototypebar"
Set up a blog with your brand name, e.g. http://4freecle.blogspot.com/ . I set up http://prototypebar.blogspot.com/
Set up a twitter with your brand name, http://twitter.com/4freeCLE ( http://twitter.com/aacf ) ( I set up prototypebar)
Link the blog to the twitter using twitterlink. (This took me half an hour because I can never remember my twitterfeed fu. I had to read the help page ... again!)

Now, once a day, post a press release to your blog.

Monday: We start the week with 132 open files. We need 4 attorneys to help out. To volunteer, contact xxxx@brandname.org
Tuesday: NEEDED: Emergency need for a family law attorney in Skamania County. Please call 425-999-9999 if you can help.
Wednesday: Training next month for volunteer attorneys. 1 CLE approved. To register, see link.
Thursday: FILLED: emergency need for family law attorney in Skamania County. Thank you! STILL NEEDED: creditor/debtor attorney Chelan/Douglas County - could be done by fax & telephone. Please call 425-999-9999
Friday: This week we closed 12 client files successfully. We opened 14. To volunteer, contact xxxxx@brandname.org

NOTES:

Monday & Friday are "canned remarks", needing changes only to the numbers.
Wednesday is a repeating message; just change the date when your training date changes.
Only Tuesday/Thursday require original work and they're very brief statements of your urgent needs.
Twitterfeed will forward your press release to your twitter
For business purposes, short is better.
Now when you recruit, you have an online, easily seen, datestamped record of accomplishment to include with all your recruiting materials.

2nd Level - Manage Via Email

Advanced Course:

Set up an email box with your brand name in the major mail services: gmail, yahoo, hotmail ... and of course, your own domain.
In your leisure time, you can route email from those mailboxes to your preferred mail delivery system.
Set up a listserve with your brand name, e.g. http://groups.yahoo.com/group/4freeCLE/ When you send out a press release, send it to the listserve. Some people just prefer lists, that's all there is to it.