Audience: likely Democrats in MI-10
Script 1: Healthcare should be affordable and accessible to every Michigander. MAGA Republicans voted to make the super-rich even richer while our health insurance premiums doubled. Fight back! Register at Votizer.org and elect Democrat Christina Hines who will stand for working families, not billionaires.
Script 2: Healthcare should be affordable and accessible to every Michigander. MAGA Republicans slashed Medicaid to give more money to the 1%, putting coverage at risk for 750,000 Michiganders including kids and seniors! Register at Voterizer.org and elect Democrat Christina Hines who will stand for us, not billionaires.
Script 3: We all deserve basic food and healthcare. MAGA Republicans gave $4 trillion in tax breaks to the super-rich while slashing Medicaid and food benefits for Michigan families. Register at Voterizer.org and elect Democrat Christina Hines who will help everyday people.
Script 4: Everyday items like gas, clothes or laundry detergent shouldn't break the bank. Trump promised to lower prices but everything's more expensive. Fight back! Register at Voterizer.org and elect Democrat Christina Hines who will actually work to bring our costs down.
Script 5: Trump promised to deport violent criminals. But his ICE goons are ripping honest, hard-working people from their families and murdering US citizens. You can stop this! Register at Voterizer.org and elect Democrat Christina Hines who will defend our rights and stand up for innocent people.
Script 6: Trump promised to put America first. But he's bombing Iran while at home we're struggling to pay for gas, groceries and rent. You can stop this! Register at Voterizer.org and elect Democrat Christina Hines who will put working families first.
Audience: Likely Democrats in CO-03
Script 1: Healthcare should be affordable and accessible to every Coloradan. MAGA Republicans voted to make the super-rich even richer while our health insurance premiums doubled. Fight back! Register at Voterizer.org and elect Democrat Dwayne Romero who stands for working families, not billionaires.
Script 2: All Coloradans need nearby healthcare. But MAGA Republicans voted to give tax breaks to the ultra-rich while slashing Medicaid, putting nine CO hospitals at risk of closing. Fight back! Register at Voterizer.org and elect Democrat Dwayne Romero who will fight for working families, not billionaires.
Audience: Likely Democrats in NY-04
Script 1:
We all deserve affordable food and healthcare, yet Republicans voted to cut Medicaid and SNAP to give more money to billionaires. Fight back! Register at Voterizer.org and vote for Democrat Laura Gillen. She will fight for US, not the 1%.
Script 2:
Trump and Republicans promised to deport violent criminals. But ICE goons are ripping honest people from their families, detaining kids and killing US citizens. You can stop this! Register at Voterizer.org and vote for Democrat Laura Gillen. She will protect our rights and stand up for innocent people.
Script 3:
Trump and Republicans promised to bring prices down. Now everything costs more and they want us to pay for his ballroom while we struggle to buy groceries and rent! Fight back! Register at Voterizer.org and vote for Democrat Laura Gillen. She will fight to make life affordable for working Long Islanders.
Script 4:
Trump and Republicans promised to bring prices down and keep the US out of foreign wars. Now we're at war with Iran and gas prices are through the roof. Fight back! Register at Voterizer.org and vote for Democrat Laura Gillen. She will put Long Island families first.
For reference, in political messaging circles, Anat Shenker-Osorio's "villain-victim-hero" framework is often informally called a villain sandwich and typically follows this pattern:
"...We plug every topic into the research-backed 3Vs formula that comes from messaging guru Anat Shenker-Osorio in which you:
- State a shared Value: Most Americans agree abortion should be safe and legal.
- Name a Villain who is an obstacle to this value: Republicans want to ban abortion nationwide.
- State a call to action that includes a Vision for the future: You can stop this! Register at Voterizer.org and elect Democrats who will protect our freedom to choose.
This creates a "villain sandwich" that has been proven to be the most effective form of political messaging that we know of."
Comment:
Value → Villain → Vision (plus call to action)
Example:
-
Value: Abortion should be safe and legal.
- Villain: Republicans want to ban abortion nationwide.
- Vision/Action: Register and elect Democrats to protect freedom to choose.
That corresponds closely to the broader political communications framework often associated with Anat Shenker-Osorio, where messages are built around shared values, a clear antagonist causing or threatening harm, and a positive collective action that resolves the problem.