Made to Stick: Why Some Ideas Survive and Others Die

This book tells you how to craft ideas that stick in your head like some alien worm borrowing through your brain laying eggs.

EUW!

That idea sticks on your head because it follows the book's recipe - it is a :

• simple,
• unexpected (alien?),
• concrete (my brain? ARGH!),
• credible (ok, you probably WON'T meet any actual brain-borrowing aliens, but you understand the mechanical concept),
• emotional (ICK and EUW!)
• story.

This formula produces ideas that stick in your head better than any long, scholarly, erudite disquisition on the neurological basis on persistence memetic structures (zzzzzzzz!)

Read the book, find out how you can make brain worms too! It's fun and useful!